The Prezi revolution

Ever heard of Prezi? If you haven’t, it will revolutionise the way you present.

Gone are the days of poorly prepared speakers who waste hours of your time, killing you softly with PowerPoint slide after slide. A game changer to the Windows monopolist has emerged.

Prezi takes a blank online canvas and invites you to use a combination of still images, videos and text and link them to create engaging presentations. Rather than putting together each slide as an independent block of information, this cloud-based tool helps you to keep each component part of your story linked to the whole…and in style.

Its unique selling point is the ‘pan and zoom’ feature. Simply put, you place your items on the canvas, select an order in which to view them and the software does the rest. It’s almost like you’re shooting a movie, everybody is in position and when you shout ‘ACTION’, Prezi kicks into gear and brings it to life.

Prezi is not a new product, it’s been around since 2009. As it grew a solid user base, they invested time improving its friendly interface, features and templates. With over 18 million registered users (as of 2012) this product is going from strength to strength. To put this into context, Twitter also had 18 million users in its fourth year.

Prezi operates a ‘freemium’ business model. The free version is great and offers plenty to not have to buy a premium licence.

There is a time and place for this product. If your audience isn’t ready for something a little more flashy, then maybe play it safe and use your regular tools. But if you are pitching for new business, this can be a great way to catch a potential client’s eye.

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