Nike’s fitting tribute to Derek Jeter #RE2PECT

With Derek Jeter set to retire at the end of the 2014 season after 20 seasons in Major League Baseball, Nike enlisted the support of a few big name celebrities such as Jay Z, Rudy Giuliani, Billy Crystal, Spike Lee and Michael Jordan to pay tribute.

The advert (below) picks out the theme of #RE2PECT using Derek’s recognised number 2 jersey. As his rival, Jon Lester tips his cap to Jeter as he prepares to deliver the pitch, that small mark of respect spreads across the country to everyone from loyal New Yorkers to rival teams and fans.

A beautiful and fitting tribute to one of the most decorated baseball players of all time and a reminder that regardless of the team you support, respect crosses boundaries.


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